Longcroft Luxury Cat Hotel Founder, Abi Purser, rubbed shoulders with the best of the best in the pet industry at the Pet Industry Federation Awards 2021, held at Whittlebury Hall, in Northamptonshire on 21^st October 2021. Abi is a board member of the Pet Industry Federation (PIF) and was delighted to present the award for ‘Online Business of The Year’ to Kavee, a company which specialises in modular cages for guinea pigs and rabbits.

Hosted by the PIF’s chief executive, Nigel Baker, and chairperson, Katie Goldsmith, more than 250 people attended the sparkling black tie event. It was a fantastic night with live music and illusionists performing on stage. Abi was especially pleased to be able to attend the awards in person since they were unable to go ahead last year.

“It was a privilege to be part of such a great evening, which was a celebration of the progress and innovations being made across the pet care sector. Huge congratulations to all the winners! They are all part of a sector that is really thriving, despite the challenges of the last 18 months.” – Abi Purser

The PIF is the membership association for pet industry specialists in the UK and represents all types of businesses in the pet industry. Abi brings her expertise to her role on the board and assists the PIF in spearheading best practice and improving standards throughout the pet care sector.