Longcroft Luxury Cat Hotels, a proud homegrown success story, has been crowned the winner at the prestigious Wolves Den Pitch, a high-profile business competition celebrating innovation and entrepreneurship in Welwyn Garden City, Hertfordshire.

Founded in Welwyn Garden City, Longcroft Luxury Cat Hotels has grown from a single boutique cat hotel into a multi-award-winning brand, recognised both nationally and internationally for its pioneering approach to feline care. With 25 locations across the UK, Longcroft remains deeply rooted in WGC, where its very first hotel continues to provide five-star luxury stays for cats.

The Wolves Den Pitch event brought together some of the most exciting and ambitious businesses, all vying for the chance to impress an esteemed panel of industry experts. Longcroft wowed the judges with its unique business model, unwavering commitment to feline welfare, and the exceptional customer service that has made it a household name among pet lovers.

“Our experience at Wolves Den Pitch was nothing short of phenomenal,” said Abi Purser, founder of Longcroft Luxury Cat Hotels. “It was an invaluable opportunity to showcase how a business born and bred in WGC has flourished into a leading UK brand. The experience was engaging and beneficial, and we were delighted by the feedback. Winning this competition is a huge honour and reinforces our belief in the work we do.”

Abi Purser added, “We were made to feel really welcome at Wolves Den and have made invaluable connections with local like-minded leaders and entrepreneurs, which will continue over the years to come.”

The competition provided not only a prestigious platform for exposure but also expert feedback, networking opportunities, and new avenues for growth. The judges praised Longcroft for setting the gold standard in pet hospitality, with its focus on luxury, care, and an entirely stress-free environment for cats.

As part of its prize package, Longcroft will receive valuable support to continue expanding its business and ensuring that more cats across the country enjoy the same five-star experience that began in Welwyn Garden City.

“This journey started right here in WGC, and we are incredibly proud to represent our hometown on a national stage,” added Abi. “We hope our story inspires other local entrepreneurs to pursue their ambitions and turn their passions into thriving businesses.”